BRAND INTRODUCTION

Since our launch in 1967, innovation was baked into our DNA. We pioneered gels when everyone else was talking pastes, changing the conversation from cavities to connection.

Now, Closeup coming with bold innovation, as freshness and whitening toothpaste. We are proven to be the first freshness toothpaste for consumers and continuing to serve whitening seekers now.

We are committed to help you translate oral care chemistry into real-life confidence and connection.